TED: Why sneakers are a great investment | Josh Luber

The video discusses the significance of the Air Jordan 3 Black Cement sneaker, its impact on Nike's marketing, and the sneaker resell market. It explores the culture of sneakerheads, the use of data analytics in the sneaker industry, and how sneakers have become investment opportunities. The video also highlights Nike's control over the market and envisions a future where sneakers and similar products are traded like stocks.

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