Ross Lovegrove: Organic design, inspired by nature

The speaker, known as Captain Organic, discusses his design philosophy, emphasizing the importance of form, nature, and instinct in creating innovative products. He introduces the concept of DNA: Design, Nature, Art, and highlights the role of digital processes in modern design. The talk explores how nature inspires design, the future of materials like biopolymers, and the significance of organic, essential design. The speaker shares insights into his creative studio environment and concludes with reflections on the future of design.

What new insight or understanding did you gain from this video?