Individual Perceptions in a Negotiation

The video discusses how individual perceptions affect negotiation processes. It explains perception as the way we connect with our environment and how prior experiences influence our cognitive processing. The video highlights common perceptual distortions like stereotyping, the Halo effect, selective perception, and projection, which can lead to errors in judgment. Understanding these distortions is crucial for effective negotiation, as they shape how we interpret communication and events.

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