What is Corporate Social Responsibility (CSR)?

The video explores Corporate Social Responsibility (CSR), contrasting shareholder and stakeholder perspectives. CSR is a business model integrating social and environmental concerns, aiming to enhance communities and reduce harm. Ethical views differ: shareholders may see CSR as profit abandonment, while stakeholders view it as community support. CSR motivations include philanthropy and self-interest, offering benefits like brand enhancement, customer loyalty, and risk mitigation. The video concludes with a summary and introduces the next topic, the triple bottom line.

What new insight or understanding did you gain from this video?