INTERVIEW - Adam Levine on the opportunity at Adam Levine Launches Signature Fragrances At The Premier Fragrance Install

The speaker discusses their involvement in a project they initially didn't want to pursue. They highlight the importance of creating a quality, simple, and approachable product. The process involved overcoming challenges to ensure the product was something they would personally use. The final product is a unique fragrance suitable for both men and women, developed through collaboration and personal preferences.

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