Marketing - What is the AIDA model?

Marketing - What is the AIDA model?

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Interactive Video

Business

University

Hard

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The video tutorial explains the goals of promotion in marketing, focusing on the AIDA model, which outlines the stages of Attention, Interest, Desire, and Action. It describes how marketers can guide consumers through these stages to achieve successful promotions. Each stage is detailed, emphasizing the importance of capturing attention, generating interest, creating desire, and prompting action to close the deal.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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