VOICED : Ivory Coast's wax prints compete with new wave of Asian imports

The video explores the cultural and economic significance of wax print cloths, focusing on how names influence sales. It traces the history of wax hollandais cloths from Dutch East India to Africa and discusses the impact of cheap Asian imports on the market. The video highlights Uni Wax's strategy to combat these challenges through creativity and production, aiming to increase their market share.

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