CLEAN : Christmas in Iceland means a flood of books under the tree

The video discusses the unique challenges and cultural significance of the book publishing industry in Iceland. It highlights the importance of book-giving traditions during Christmas, which significantly boosts the number of books published annually. The small market size and high book costs make it difficult for many books to gain attention, leading to a competitive environment. Despite these challenges, literature holds a special place in Icelandic culture, with the public deeply connected to it.

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