Does Tesla Deserve to be The World's Most Valuable Automaker?: The Tesla Empire

The video compares the strategies of Tesla and traditional automakers like Volkswagen. While Volkswagen uses horizontal integration by acquiring other car brands, Tesla focuses on vertical integration within its supply chain. Volkswagen's strategy allows for platform sharing across brands, reducing costs and increasing revenue by appealing to diverse buyers. Tesla's approach aims to control more of its production and distribution processes. The video also highlights the challenges faced by boutique manufacturers in terms of costs and reliability.

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