Energy Companies Profit From Switching Failure

Energy Companies Profit From Switching Failure

Assessment

Interactive Video

Business

University

Hard

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The video discusses issues in the energy market, highlighting how loyal customers, especially the poorest and elderly, are losing out due to pricing strategies by major suppliers. The Competition and Markets Authority suggests that most customers could save by switching to cheaper fixed-rate deals. The video features customer opinions on switching and emphasizes the importance of consumer action to drive market changes. OVO Energy is presented as a challenger to the established suppliers, aiming to improve customer satisfaction and market fairness.

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OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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