LEGO: Rebuilding from the Bricks Up

By 2000, LEGO faced a crisis due to overexpansion and competition from digital games. Jorgen Vig Knudstorp identified these issues and sought to understand the company's financial losses. The digital revolution made traditional toys like LEGO seem outdated, leading to panic and misguided product changes like Jack Stone. Despite these challenges, LEGO's commitment to quality, rooted in its history, remained. Retailers expressed concerns about LEGO's performance, and Knudstorp's report highlighted the company's dire financial state, risking his career to present the truth.

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