Daniel Pink: To Sell is Human

Daniel Pink's 'To Sell Is Human' redefines sales as a universal skill involving persuasion. Pink introduces the ABCs of selling: Attunement, Buoyancy, and Clarity, emphasizing empathy, resilience, and clarity in communication. He provides practical steps for effective pitching and improvisation, advocating for serving others before oneself in sales. The book is not a traditional sales guide but offers insights and anecdotes to enhance sales effectiveness.

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