VOICED : La NBA seduce a Brasil, la tierra donde el fútbol es religión

The NBA is gaining popularity in Brazil, a country traditionally dominated by soccer. Since its official entry in 2004, the NBA has been expanding its fanbase through various initiatives, including organizing games, opening stores and basketball schools, and partnering with local leagues. Brazil has become the NBA's second-largest market outside the U.S., with 44 million fans. This growth is attributed to Brazilians' general love for sports and the younger generation's interest in diverse sports disciplines.

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