Delight your customers by being the best you can be

The video discusses the importance of being the best in business, particularly in creative fields, to delight customers. It emphasizes that only the top performers can truly satisfy clients. A case study of the Debenhams department store refurbishment is presented, highlighting how it became the best department store in the world. The video concludes by stressing the need to strive for excellence and work with top consultants to achieve success.

What new insight or understanding did you gain from this video?