How The Pandemic Changed The Book Industry

BookTok, a TikTok genre focused on book recommendations, has significantly impacted the book industry, driving print book sales and reviving older titles. It gained traction during the pandemic, appealing mainly to young women with genres like romance and thrillers. Influencers like Kendra Keeter-Gray and authors such as Colleen Hoover have seen substantial success. BookTok's influence extends to bookstores, with partnerships like TikTok and Barnes & Noble. However, the industry still faces diversity challenges, with a need for more representation of authors of color.

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