Finding your place in an ecosystem

The video discusses the concept of highly evolved value chains and the importance of interdependence in business ecosystems. It highlights the role of APIs in connecting businesses and the necessity of clear commercial rules. Examples of successful ecosystems, such as Salesforce and Apple, are provided. The video emphasizes the potential for profitable opportunities by building on existing ecosystems and advises businesses to focus on their strengths and create attractive propositions for third parties.

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