Ion Express

Ion Express

Assessment

Interactive Video

Science, Business

11th Grade - University

Hard

Created by

Wayground Content

FREE Resource

The video introduces the team behind a new ion channel measurement platform, highlighting their roles and the development process. Through the ICORP program, they identified a commercial opportunity in pharmaceutical screening. Customer feedback emphasized the need for improved throughput and cost efficiency, which their technology addresses. The business model involves selling consumable plates and instruments. An initial 8-channel prototype was deemed non-viable, leading to plans for a 32-channel version. The team aims to capture a significant share of the $250 million ion channel screening market post-ICORP.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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