VOICED: Jewellers see shine in ethical gold

The video discusses the Ultra Hip Paris Concept store's use of ethical gold, sourced from a fair trade mine in Colombia. The gold is traceable and produced with minimal environmental impact. The process involves collaboration with goldsmiths in France and aims to maintain transparency. Despite ethical gold costing 15% more, the extra cost is not passed on to customers. The video highlights the challenges and future potential of ethical gold in the market.

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