WNBA Playoffs Head Into Semifinals With Increased Viewership

The transcript discusses the WNBA's growth in viewership and social media engagement, highlighting a 16% rise in viewership and a 36% increase in social media engagement. The league received a $75 million investment from Nike and the NBA, aiming to improve player experiences with charter flights and increased postseason bonuses. The transcript also addresses the compensation gap between WNBA and NBA players, with WNBA star Britney Griner's detainment in Russia spotlighting the issue. Looking ahead, the league plans to expand by adding new teams and increasing the number of regular season games, supported by data showing growing public interest.

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