Innovation takes many forms

The video discusses the evaluation of a fledgling brand, highlighting the challenges faced due to a lack of organizational skills to market the product effectively. It describes a strategic shift to the Brazilian market, where the product found success. The narrative also explores the decision to license the brand, leveraging brand equity while acknowledging limitations in manufacturing and sales channels. The overall theme emphasizes adaptability and strategic pivots in business.

What new insight or understanding did you gain from this video?