Craft brewery set for expansion after Covid crisis canned beer success

The transcript describes a business's journey through the early months of a year, starting with optimism and preparation for Saint Patrick's Day. However, the sudden lockdown due to COVID-19 led to a significant loss of customers, particularly in bars and restaurants. Despite this, the business adapted by shifting focus to retail sales, which boomed during the lockdown. This shift required a change in product mix, moving from kegs and bottles to predominantly cans. Ultimately, while the business lost 70% of its customers, retail sales helped mitigate the impact, resulting in only a 20-30% drop in overall sales.

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