How Blumhouse Cracked Horror (By Being Cheap)

The video explores the enduring popularity of horror films and Blumhouse's significant impact on the genre. Blumhouse's unique approach, focusing on low-budget films set in ordinary homes, has redefined horror by reflecting societal anxieties, such as economic fears and the American Dream. Through films like Paranormal Activity, Get Out, and Us, Blumhouse has shifted the portrayal of homes from safe havens to sources of horror, capturing the zeitgeist and societal issues. The company's success is attributed to its economic model and ability to tap into current fears.

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