The Core of Influence & Persuasion: Ethos, Logos, and Pathos - Character, Reason, and Emotion

The video explores Aristotle's principles of persuasion: ethos, logos, and pathos. Ethos focuses on building trust through character and integrity. Logos involves using reason and evidence to support arguments. Pathos appeals to emotions and values, often through storytelling. These elements together form a compelling persuasive argument, as understood by Aristotle, and remain fundamental to persuasion today.

What new insight or understanding did you gain from this video?