Robbie Bach - On Creativity

Robbie Bach, former Chief Xbox Officer, discusses his journey from business to exploring creativity. He emphasizes the importance of creative content in gaming, using Halo as an example. Post-Microsoft, he explored creativity through public speaking and writing, culminating in his novel, 'The Wilkes Instruction.' Bach shares his unique writing process, focusing on character development and overcoming creative challenges. He encourages others to find and express their creative spark.

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