Impossible Foods Founder Patrick Brown on the Future of Meatless Meat

The video features a discussion with Pat Brown, CEO of Impossible Foods, about the rise of meatless meat products. It covers the importance of texture in consumer acceptance, cultural and market shifts, and the impact of COVID-19 on plant-based food consumption. The conversation also addresses organic and GMO concerns, clean label issues, and the environmental impact of traditional meat production. The future of meat alternatives and competition in the market are also explored.

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