Writing Successful News Releases

Writing Successful News Releases

Assessment

Interactive Video

Journalism

9th - 10th Grade

Hard

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Bill Carmody discusses writing successful news releases using the inverted pyramid structure. He emphasizes the importance of including the who, what, when, where, why, and how at the top of the release, followed by additional details and a conclusion. Writing in a journalistic style can increase the likelihood of a release being picked up by busy journalists. Customizing the release for specific audiences and publications is crucial for success.

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OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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