What Drives Purchase Decisions by B2B customers

What Drives Purchase Decisions by B2B customers

Assessment

Interactive Video

Business

University

Hard

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The video tutorial discusses the factors influencing business purchase decisions. It highlights the importance of product specifications, availability, transportation costs, and quality. Businesses have specific needs and require products that meet exact specifications. Availability is crucial to avoid costly delays. Transportation costs impact profitability, and quality ensures reliability and customer satisfaction. Understanding these factors is essential for effective marketing to businesses.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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