The Very First Time I Gave It Up For Free

The speaker shares a personal story about taking a significant risk by offering services for free to win a business deal with AT&T. Despite initial fear and financial constraints, the decision to invest $50,000 in a fully produced video paid off, as the client appreciated the bold approach and respected the effort. The speaker emphasizes the importance of taking risks to deliver real value and stand out, encouraging others to embrace fear and give their best efforts for potential rewards.

What new insight or understanding did you gain from this video?