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SWAROVSKI ELEMENTS and Rodeo Drive Lighting Ceremony
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Arts, Business, Social Studies
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9th - 10th Grade
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The video discusses a Swarovski installation on Rodeo Drive, featuring 45,000 elements and digital interaction via Twitter. Tweets with the handle @Swarovski_ELEMS appear on-site and are streamed on YouTube. The installation aims to spread holiday cheer globally. Swarovski also introduces a holiday necklace, with proceeds supporting the Baby 2 Baby charity. Additionally, Swarovski decorates Rodeo Drive with crystal displays. The speaker looks forward to family time during the holidays.
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