What is the Triple Bottom Line?

The triple bottom line, introduced by John Elkington in 1994, expands the traditional profit-focused business evaluation to include social and environmental impacts. This approach, detailed in Elkington's book 'Cannibals with Forks', encourages businesses to assess their performance based on people, planet, and profit. By adopting this model, organizations can achieve sustainable growth, ensuring financial security, minimizing environmental impact, and enhancing community well-being. The triple bottom line is represented by three overlapping circles, each symbolizing different stakeholders: economic (profit), social (people), and environmental (planet). The intersections of these circles highlight ethical business practices, long-term viability, and community well-being. Organizations that balance these dimensions can thrive and gain community support.

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