VOICED : Indias wine industry struggles

The video explores the emerging wine culture in India, focusing on a group of friends visiting a wine region near Mumbai. It highlights the perception of wine as a 'ladies drink' and its health benefits. The video discusses the challenges faced by the Indian wine market, including financial struggles of small wineries, red tape, high taxes, and advertising bans. Despite these challenges, efforts are being made to introduce more people to wine through tasting sessions and lower-end brands.

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