TED-Ed: How can you change someone's mind? (hint: facts aren't always enough) - Hugo Mercier

The video explores how arguments can change minds, using examples like a logical puzzle, a study on Iraq War beliefs, and climate change data. It highlights the importance of shared beliefs, trusted sources, and values in persuasion. Logical arguments work when based on shared axioms, while trust in sources is crucial for evidence-based issues. Values play a key role in arguments that can't be settled with evidence. Understanding the audience's beliefs, trusted sources, and values is essential for effective persuasion.

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