Crisis Control: Keeping Your Promises

The video discusses the importance of promises and ethical communication, emphasizing that a promise is only as credible as the person making it. It highlights the historical value of promises, their role in business, and the ethical implications of breaking them. The video advises on breaking the habit of making false promises and stresses the need for clarity and honesty in communication. It also covers how to handle the aftermath of failed promises, emphasizing the power of apology and responsibility.

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