Brand Safety

The video discusses the evolution of brand safety in advertising, highlighting the impact of aggressive keyword blocking on news content, especially during events like COVID-19. Unilever's approach to responsible marketing is explored, emphasizing their use of inclusion and exclusion lists. The discussion extends to the global impact on news and democracy, the effectiveness of advertising boycotts, and initiatives to support local news. The future of news and advertising models is also considered, with a focus on balancing subscriptions and advertising revenue.

What new insight or understanding did you gain from this video?