Arborlight

The video tutorial discusses a project aimed at improving light bulb technology by leveraging advances in display technology. The team, based in a university incubator, includes experienced professionals like John Maple and Norm Rapinoe. They focus on translating display materials into solid-state lighting for disruptive innovation. The video highlights the importance of customer discovery and the challenges faced in understanding market needs. It also emphasizes the learning journey of acquiring business skills and the realization that product development must address customer problems.

What new insight or understanding did you gain from this video?