Entendiendo a la Generación Z

Generation Z, born between the mid-1990s and 2010, are digital natives who spend significant time online. They face challenges from global events and have a pessimistic economic outlook, leading to mental health issues like anxiety. Gen Z copes by setting boundaries, often misunderstood as laziness. They are motivated, flexible, and value self-expression, collaboration, and inclusion. They expect organizations to commit to diversity and sustainability.

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