Customer Retention Rate Concepts

Customer Retention Rate Concepts

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

Created by

Thomas White

FREE Resource

The video tutorial explains the concept of customer retention rate, demonstrating both manual and dynamic calculations. It starts with a basic example of calculating retention rate manually, then progresses to using measures for dynamic calculations. The tutorial covers creating subtables and grouping data to find repeat customers, and concludes with displaying the retention rate dynamically using a row card.

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the basic formula for calculating customer retention rate?

Total customers divided by number of new customers

Number of new customers divided by total customers

Total customers divided by number of repeat customers

Number of repeat customers divided by total customers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the given example, how many customers visited the store only once?

20

980

13

1000

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the total number of customers in the manual calculation example?

1000

780

793

980

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many customers are identified as repeat customers in the manual calculation?

13

793

1000

780

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of using a matrix in calculating retention rate?

To figure out the retention rate for customers

To determine the average order value

To calculate total sales

To identify new customers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a distinct count of order IDs help determine?

Total sales revenue

Total number of customers

Number of orders placed by a customer

Average order value

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many customers visited the store just once in the matrix example?

20

13

980

793

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