What is the basic formula for calculating customer retention rate?

Customer Retention Rate Concepts

Interactive Video
•
Business
•
9th - 10th Grade
•
Hard

Thomas White
FREE Resource
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20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Total customers divided by number of new customers
Number of new customers divided by total customers
Total customers divided by number of repeat customers
Number of repeat customers divided by total customers
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the given example, how many customers visited the store only once?
20
980
13
1000
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the total number of customers in the manual calculation example?
1000
780
793
980
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How many customers are identified as repeat customers in the manual calculation?
13
793
1000
780
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of using a matrix in calculating retention rate?
To figure out the retention rate for customers
To determine the average order value
To calculate total sales
To identify new customers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does a distinct count of order IDs help determine?
Total sales revenue
Total number of customers
Number of orders placed by a customer
Average order value
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How many customers visited the store just once in the matrix example?
20
13
980
793
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