Advertising Techniques and Persuasive Strategies

Advertising Techniques and Persuasive Strategies

Assessment

Interactive Video

Other

9th - 10th Grade

Hard

Created by

Richard Gonzalez

FREE Resource

The video tutorial explains various propaganda techniques used to influence opinions. It covers the definition of propaganda and details techniques such as bandwagon, glittering generalities, name calling, plain folks, testimonial, transfer, and card stacking. Each technique is described with examples to illustrate how they are used to sway public perception. The video concludes by encouraging viewers to reflect on which techniques they are most familiar with.

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of propaganda?

To entertain people

To sell products

To spread rumors

To influence opinions

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which technique involves using a popular trend to gain more supporters?

Transfer

Name Calling

Bandwagon

Testimonial

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common effect of the bandwagon technique?

Highlighting disadvantages

Decreasing popularity

Increasing support

Creating negative perceptions

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main characteristic of glittering generalities?

Using famous endorsements

Using negative labels

Using pleasant words

Using ordinary people

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which technique uses positive descriptions similar to the sparkle of a diamond?

Glittering Generalities

Transfer

Testimonial

Name Calling

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which technique involves using negative descriptions to harm someone's reputation?

Plain Folks

Card Stacking

Name Calling

Transfer

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the plain folks technique promote an idea?

By using famous people

By using ordinary people

By using negative labels

By using positive words

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