Survey Question Design and Analysis

Mike Mitchell explains how to create survey questions, focusing on three types: yes/no, multiple choice, and open-ended. He discusses the potential for bias in yes/no and multiple choice questions and the challenges of tabulating open-ended responses. The video also covers tools like Scantrons and online applications for survey creation.

What is the first step in creating a survey question according to Mike Mitchell?

• Choosing the survey platform

• Determining the type of information needed

• Deciding the number of questions

• Selecting the target audience

Which type of survey question is considered the simplest?

• Rating scale questions

• Yes or no questions

• Open-ended questions

• Multiple-choice questions

What is a characteristic of multiple-choice survey questions?

• They offer options like A, B, C, or D

• They are always unbiased

• They require detailed explanations

• They are the most difficult to tabulate

What is unique about open-ended survey questions?

• Respondents must provide their own answers

• They are always biased

• They require a yes or no answer

• They provide multiple options

How can yes/no and multiple-choice questions affect survey results?

• They always provide accurate results

• They eliminate any form of bias

• They are the most reliable type of questions

• They can introduce bias and skew results

What is a challenge when tabulating open-ended survey responses?

• They are always biased

• They have limited variation

• They are easy to categorize

• They require more effort to categorize

What are Scantrons used for in surveys?

• To eliminate bias in surveys

• To create online surveys

• To fill in circles for responses

• To provide open-ended questions