Editorial Writing Techniques and Concepts

This video tutorial by Andrew Johnson provides an introduction to writing editorials, covering their traditional and modern forms, purposes, and tones. It explains various types of editorials, such as those that explain, criticize, or praise, and offers guidance on writing them effectively. The tutorial also discusses different approaches to editorial writing, emphasizing the importance of audience and purpose.

What is the main goal of this video tutorial on editorial writing?

• To teach how to write a novel

• To provide an introduction to writing editorials

• To explain the history of newspapers

• To discuss the importance of social media

Traditionally, where did editorials appear?

• On social media

• On television

• In magazines

• In newspapers

What is a key characteristic of editorials in newspapers?

• They are always anonymous

• They are written by celebrities

• They are always humorous

• They are the official voice of the publication

What is the primary purpose of an editorial?

• To entertain the audience

• To provide unbiased news

• To present a well-researched argument

• To advertise products

How should editorials be tailored?

• To fit the editor's personal style

• To match the audience's preferences

• To follow the latest trends

• To be as lengthy as possible

What is an 'explain or interpret' editorial?

• An editorial that praises individuals

• An editorial that entertains through satire

• An editorial that explains new laws or ideas

• An editorial that criticizes policies

Which type of editorial is designed to persuade people towards alternatives?

• Explain or interpret

• Entertain through satire

• Criticize, persuade, or reform

• Praise or commend

What is a less common type of editorial?

• Criticize, persuade, or reform

• Explain or interpret

• Marking special events

• Praise or commend

What is the first step in writing an editorial?

• Conducting interviews

• Choosing a topic

• Writing the conclusion

• Publishing the draft

What should be done after writing the draft of an editorial?

• Publish it immediately

• Ignore it for a week

• Polish and improve it

• Send it to a friend