Rhetorical Analysis Concepts and Techniques

The video tutorial discusses rhetorical analysis, focusing on elements like ethos, pathos, and logos. It uses Bernie Sanders' response on the Late Show during the 2016 presidential primaries as a case study to illustrate how authors emphasize or exclude certain aspects in their arguments. The tutorial also examines Sanders' use of pronouns to connect with the audience and highlights the importance of understanding the rhetorical situation, including the author, subject, audience, context, genre, and medium. The video concludes by emphasizing the need for rational solutions and provides resources for further learning.

What are the three common elements often focused on in rhetorical analysis?

• Pathos, Kairos, Mythos

• Ethos, Pathos, Logos

• Logos, Pathos, Kairos

• Ethos, Logos, Mythos

What is the significance of ethos, pathos, and logos in rhetorical analysis?

• They are foundational elements of argument construction

• They are modern rhetorical techniques

• They are irrelevant to most analyses

• They are only used in political speeches

What should be considered when analyzing an author's argument?

• The number of sources they use

• The length of their argument

• Their personal background

• What they emphasize and exclude

Why is it important to consider what an author excludes in their argument?

• It highlights their biases

• It indicates their level of expertise

• It shows their writing style

• It reveals what they deemphasize

What shared concerns does Sanders emphasize in his response?

• Education and technology

• Immigration and foreign policy

• Tax increases and healthcare

• Wage stagnation and children's futures

What rhetorical technique does Sanders use to contrast himself with Trump?

• Framing his policies as rational

• Highlighting his personal achievements

• Criticizing the media

• Focusing on international issues

How does Sanders use pronouns to engage his audience?

• By using 'he' to generalize

• By using 'you' to accuse

• By using 'I' to personalize

• By using 'they' to distance and 'we' to unify

How does Sanders' use of 'we' affect his argument?

• It distances himself from the audience

• It personalizes the argument

• It criticizes his opponents

• It emphasizes unity and shared problems

What is the purpose of analyzing an author's word choice in rhetoric?

• To critique their grammar

• To identify their biases

• To understand how they engage and persuade the audience

• To summarize their argument

What is Sanders' main argument about addressing problems?

• Finding rational solutions together

• Focusing on international issues

• Increasing taxes for the wealthy

• Reducing government intervention