Rhetorical Analysis Concepts and Techniques

Pathos, Kairos, Mythos

Ethos, Pathos, Logos

Logos, Pathos, Kairos

Ethos, Logos, Mythos

They are foundational elements of argument construction

They are modern rhetorical techniques

They are irrelevant to most analyses

They are only used in political speeches

The number of sources they use

The length of their argument

Their personal background

What they emphasize and exclude

It highlights their biases

It indicates their level of expertise

It shows their writing style

It reveals what they deemphasize

Education and technology

Immigration and foreign policy

Tax increases and healthcare

Wage stagnation and children's futures

Framing his policies as rational

Highlighting his personal achievements

Criticizing the media

Focusing on international issues

By using 'he' to generalize

By using 'you' to accuse

By using 'I' to personalize

By using 'they' to distance and 'we' to unify

It distances himself from the audience

It personalizes the argument

It criticizes his opponents

It emphasizes unity and shared problems

To critique their grammar

To identify their biases

To understand how they engage and persuade the audience

To summarize their argument

Finding rational solutions together

Focusing on international issues

Increasing taxes for the wealthy

Reducing government intervention