Marketing Mix

Who introduced the concept of the four Ps in marketing?

• James Cullerton

• E Jerome McCarthy

• Neil Borden

• Philip Kotler

What does the 'Product' in the four Ps refer to?

• The price of the product

• The place where the product is sold

• The promotional strategies used

• The goods and services offered

Which of the following is NOT one of the original four Ps?

• People

• Place

• Product

• Price

What additional element in the marketing mix focuses on the customer experience?

• Politics

• Physical Evidence

• Partners

• Process

What is the focus of the four Cs in marketing?

• Community's perspective

• Company's perspective

• Customer's perspective

• Competitor's perspective