Transmedia

What does the term "transmedia" combine?

• Technology and social media

• The words "trans" and "media," meaning movement across communication platforms

• Television and film exclusively

• Only digital and interactive media

How did Channel 4 use transmedia storytelling for the Paralympics?

• By only broadcasting on traditional TV

• By airing commercials during the event

• Through a single documentary film

• Through YouTube videos, online coverage, an "impact-ometer," and educational apps

Why is transmedia NOT just a modern concept?

• Because television was the first transmedia platform

• Because it relies solely on smartphones and apps

• Because stories like King Arthur were told across oral traditions, books, paintings, and films long before digital media

• Because it only started with the internet