Guerilla Marketing

What is a defining characteristic of guerrilla marketing?

• It relies heavily on traditional advertising channels.

• It prioritizes vast financial resources for maximum reach.

• It leverages creativity, imagination, and surprise for memorable impact.

• It is primarily focused on direct sales conversions.

What makes guerrilla marketing particularly appealing to businesses with limited budgets?

• It requires extensive financial resources for broad reach.

• It proves that effective marketing doesn't always require vast financial resources.

• It focuses solely on high-cost, high-impact events.

• It is only effective for large corporations.

What is a central focus of audience-centric guerrilla marketing strategies?

• Minimizing direct interaction with consumers.

• Understanding the target audience's preferences, behaviors, and interests.

• Relying on generic campaigns that appeal to everyone.

• Avoiding social media platforms for campaign distribution.

Which of the following is an example of a guerrilla marketing tactic involving "Stunts and Events"?

• Placing ads in unconventional locations.

• Offering free samples through a pop-up shop.

• Creating unusual, attention-grabbing events like flash mobs.

• Using public spaces as canvases for artistic advertising.

Are you enjoying the video lesson?

• Yes

• No

Which of the following is NOT mentioned as an example of a successful guerrilla marketing campaign in the video?

• Red Bull Stratos

• Burger King's Subservient Chicken

• Coca-Cola's "Share a Coke" campaign

• The ALS Ice Bucket Challenge