Intro to Media Codes - CAMELS

What are CAMELS in Media Studies?

• A type of symbolic costume

• An acronym for media codes used to create meaning

• A genre of documentary

• A media theory about wildlife representation

Which of the following is a type of media code?

• Factual

• Structural

• Symbolic

• Organic

What is the denotation of the heart symbol?

• Passion

• Feeling

• Love

• A heart

What is the connotation of the heart symbol?

• Veins and arteries

• Blood

• Love

• Pain

What does each letter in CAMELS stand for?

• Camera, Acting, Mise-en-scène, Editing, Lighting, Sound

• Camera, Animation, Mood, Emotion, Language, Style

• Cinematography, Art, Music, Editing, Language, Story

• Character, Action, Montage, Emotion, Lighting, Sound

What does a low angle shot typically suggest about a character?

• That they are weak or scared

• That they are being watched

• That they are confused

• That they are powerful or heroic

What does a high angle shot typically do?

• Makes the character appear dominan

• Makes the character appear weak or vulnerable

• Makes the setting look smaller

• Hides the character’s face

Which camera movement is used to create a sense of realism or action?

• Tripod pan

• Static tilt

• Handheld

• Crane

Which of the following is not part of mise-en-scène?

• Lighting

• Editing

• Props

• Costume

What is the purpose of emotional editing?

• To create accurate lighting transitions

• To help the audience understand the sequence of events

• To influence how the audience feels using the pace of cuts

• To match the font style to the tone of the film