
Consumer Behavior and Brand Identity
Interactive Video
•
Business
•
9th - 10th Grade
•
Hard
Thelo Meleisea
Used 1+ times
FREE Resource
8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why might a consumer choose to pay more for a branded product, even if a generic alternative offers the same functionality?
They are unaware of the generic alternatives.
They believe the branded product is always superior in quality.
They are influenced by the brand's perceived value and identity.
They are forced to by market monopolies.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In a study conducted at Duke University, what effect did subliminal exposure to the Apple logo have on participants?
They showed increased brand loyalty to Apple products.
They performed better on creative tasks.
They reported a stronger preference for Apple over IBM.
They became more critical of technology brands.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does the act of choosing a specific brand contribute to a consumer's identity?
It allows them to save money through loyalty programs.
It helps them conform to societal expectations.
It enables them to express who they are or want to be.
It provides access to exclusive product features.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a common reaction from consumers when a brand they strongly identify with is criticized?
They immediately switch to a competing brand.
They become indifferent to the criticism.
They are often the first to defend the brand.
They seek out more information to confirm the criticism.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Apple customers' brains respond to news about Apple, according to the MRI study?
They showed no significant brain activity.
They exhibited a brain empathy response similar to reacting to a family member.
They displayed increased activity in areas related to logical reasoning.
They showed a negative emotional response regardless of the news.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was observed in Samsung users' brain responses to news about Samsung, according to the MRI study?
They showed strong positive responses to good news.
They exhibited a brain empathy response similar to Apple users.
They showed no significant positive or negative responses.
They displayed reverse empathy for Apple news.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a primary reason people subconsciously choose certain brands?
To gain financial benefits from brand promotions.
To fulfill a need for self-expressive value.
To follow trends set by social media influencers.
To support companies with the lowest prices.
8.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In modern society, what role have brands increasingly taken on, similar to traditional institutions like church or community?
Providers of essential goods and services.
Pillars of personal identity.
Regulators of consumer behavior.
Sources of unbiased information.
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