Unit 4 Lesson 2 Drive

Why is it important to know your audience in a business setting?

• To ensure you dress appropriately

• To avoid misinterpreting their needs

• To make friends with them

• To impress them with your knowledge

What is the best way to observe an audience firsthand?

• Ask a friend about them

• Read about them online

• Watch them directly

• Guess based on their location

What is a potential downside of secondhand observation?

• It is too direct

• It takes too long

• It is too expensive

• It can be biased

How can you use inference to understand an audience?

• By ignoring their feedback

• By using evidence and reasoning

• By guessing their preferences

• By asking them directly

What is a common method of data collection?

• Listening to music

• Conducting surveys

• Reading books

• Watching movies