Unit 10 Lesson 2 Drive

Who was Alan Monroe?

• A sleep expert

• A politician

• A psychology professor

• A famous TV commercial director

What is the first step in Monroe's Motivated Sequence?

• Visualize the future

• Call to action

• Get attention

• Establish a need

Why is establishing a need important?

• It is not important

• It is the last step in the sequence

• It makes the product look better

• It helps people realize the size of a problem

What does the visualization step help the audience do?

• Understand the product

• Imagine a better future

• Learn about the company

• Forget the problem

What is the purpose of a call to action?

• To prompt the audience to take action

• To provide more information

• To summarize the speech

• To entertain the audience