Piano Stairs Experiment Quiz

What was the primary question the Piano Stairs Experiment aimed to explore?

• How to make escalators more appealing

• The impact of advertising on consumer behavior

• If fun can influence healthier choices

• Whether people prefer music over silence

What was the main goal of Volkswagen's Fun Theory campaign?

• To increase car sales

• To promote a new fuel-efficient brand

• To make public transport more popular

• To reduce the use of escalators

How did the Piano Stairs Experiment measure its success?

• By the number of escalator breakdowns

• By the sales of Volkswagen cars

• By the increase in stair usage

• By the number of YouTube views

What percentage increase in stair usage was observed during the experiment?

• 75%

• 80%

• 50%

• 66%

What broader implication does the Piano Stairs Experiment suggest?

• Fun activities are always more popular

• People prefer escalators over stairs

• Making tasks enjoyable can lead to better choices

• Music can improve public transport systems