Ansoff's Growth Matrix Quiz

What are the two dimensions of Ansoff's Growth Matrix?

• Markets and Customers

• Products and Markets

• Services and Customers

• Products and Services

Which strategy involves increasing market share in existing markets with current products?

• Market Development

• Diversification

• Product Development

• Market Penetration

How did Coca-Cola increase its market share in existing markets?

• By acquiring new technologies

• By introducing new products

• By entering new geographical regions

• Through aggressive marketing and expanding distribution

What is the main goal of the Market Development strategy?

• To diversify into unrelated industries

• To improve product quality

• To enter new markets with existing products

• To create new products for existing markets

Which company expanded into the Chinese market as part of its Market Development strategy?

• Apple

• Google

• Amazon

• Spotify

What does the Product Development strategy focus on?

• Improving existing products

• Creating new products for existing markets

• Reducing prices to increase market share

• Entering new markets with new products

Which company is known for consistently pursuing Product Development strategies?

• Coca-Cola

• Virgin Group

• Google

• Samsung

What is a key characteristic of the Diversification strategy?

• It involves low risk

• It focuses on existing products

• It represents a significant departure from existing product-market mix

• It targets existing customer segments

Which company exemplifies successful diversification into unrelated industries?

• Spotify

• Amazon

• Virgin Group

• Apple

What is a potential benefit of diversification?

• Simplified business operations

• Lower marketing costs

• Reduced dependence on a single market

• Immediate market share increase